By Stephen Walker

I added a new logo to the site and just wanted to share the rationale and inspirations. First and foremost, since I am not officially connected to Avada or Theme Fusion team I always felt odd using their logo. So why this logo?

  • The letter A – this is the association with Avada.
  • Why the single letter? This is because I wanted to minimize the onscreen presence while still being distinctive.
  • Why the three colors? They are a variation of the RGB (red, green, blue) color space. They are lighter shades so they work well on white as well as dark backgrounds.
  • What about the design? I found this on Adobe Stock and it immediately grabbed me. While it is nothing like the NASA Artemis logo, with the swooping crossbar it sort of struck me the same way.
  • The animation. The single letter made it perfect for experimenting with Motion.Page.
  • Lastly, as an SVG it can be used as the logo and the favicon.

Originally published on March 6, 2022

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